About us

LURET WAS CREATED BY TWO BEST FRIENDS FROM THE ALLURING BOULEVARDS OF BEVERLY HILLS. 

EXPERTLY CRAFTED, EACH PIECE IN THE CURATED COLLECTION IS DESIGNED TO MAKE EVERY OCCASION A SPECIAL ONE, BECAUSE A BAG IS MORE THAN JUST AN ACCESSORY. 

OUR STATEMENT PURSES IGNITES A PASSION FOR QUALITY DESIGNS.

IT LETS YOU STAND OUT WITH INSPIRATIONAL STYLE. A WEARABLE EXPRESSION OF ART. 

AN EMBLEM OF FIERCE FEMININITY.

FROM THE FOUNDERS

FRIENDS FOR OVER 30 YEARS, RACHEL AND DEBBIE ARE LIKE YIN AND YANG – TWO SIDES OF THE SAME COIN. 

“WE BELIEVE THE PERFECT PURSE BRINGS A UNIQUE AURA OF POWERFUL FEMININE ENERGY, FILLED WITH UNTOLD SECRETS. WHEN THE STARS ALIGNED AND WE DECIDED TO SET UP LURET TOGETHER, WE KNEW WE WANTED TO DO SOMETHING DIFFERENT. IF A WOMAN ENTERS A ROOM, SHE SHOULD FEEL EMPOWERED, READY TO TAKE ON THE WORLD. WE PROVIDE THE STATEMENT PURSES TO HELP FOSTER THAT FEELING EVERY DAY.”